Businesses with a 4 star rating on Yelp are over four times more likely to be full during prime time hours than those with just a 3 star rating. Online reviews are more important that ever and that trend is not going to change.
SPRK*2 has streamlined the process of getting more good reviews and less bad ones.
The system will automatically ask for a review from only your most satisfied customers and send them directly to your Yelp and Google+ pages. You will also be notified about the unsatisfied customers so you can "make things right" before they leave you a bad review.
This all leads to one thing -- more new customers!